Start the year with these five key actions, put Principled Selling into action and win more business!
1. Harness the power of the internet and social media to build relationships with your target market and maintain relationships with existing customers.
2. Ditch the product brochures and develop valuable content that you share free of charge to demonstrate your competence and credibility.
3. Don’t cold call. Build relationships with target prospects by providing valuable content.
4. Be absolutely sure that you can deliver on your sales and marketing promise
5. Focus on relationship building skills, not on techniques to manipulate a relationship.
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