Praise for Principled Selling
Comments on the Principled Selling book
“David Tovey’s ‘Principled Selling’ is a thoroughly excellent read and will be a major contributor towards the practice of professional selling. Get this book, do what it says, and you will achieve outstanding results”
Richard Denny, author ‘Selling to Win’
“The world of sales and the world of marketing have been plagued by the same problem for at least a century. Each has had different solutions proposed over time. However, it is rare to find a single solution to this single problem. Principled Selling manages to achieve that admirable task. The book does a better job than any other book I’ve seen of linking together the sales and marketing perspective”
Charles H Green, author ‘The Trusted Advisor’
“This is the first book on selling that I have read which gives both unnatural and professional salespeople both the ‘how-to’ and the ‘confidence’ to successfuly sell. It’s for this (and many other good reasons) that I am recommending and buying this book for all my clients”
Heather Townsend, Co-author of ‘How to make partner and still have a life, and author of ‘The FT Guide to Business Networking’
“Selling is often considered to be a ‘dirty word’, and often the very nature of how a sales function is managed puts it at conflict with the rest of the team. This book is a fantastic step towards aligning the goals of the sales and operations teams, which will ultimately improve the service for customers or clients of any organisation. Not only that – it will also help sales teams sleep at night! Highly recommended.”
Carl Reader, Partner, Dennis and Turnbull Chartered Accountants
“‘Principled Selling – How to Win More Business Without Selling Your Soul’ makes a compelling case for the need to change traditional approaches to selling in a world being turned upside down by the internet and where earning trust has never been harder. It does an excellent job of explaining that the change has to be one of mindset – it’s not merely about mastering new techniques, but adopting entirely new attitudes. Then it sets about giving the reader the tools, skills and behaviours they need to win,retain and develop new business.
I’ve read a lot of books that only make one point, then take ten chapters to say the same thing in different ways. This book is not one of them. It’s packed with valuable information, insight and inspiration, presented in a manner that’s very thorough and yet easy to digest. If you buy a copy you’ll be referring back to it repeatedly.”
Jim O’Connor, Managing Director, Stories that Sell
“The best sales leave both the customer and seller satisfied. Sales like these ensure customers keep buying and sellers keep trying. But, too many salespeople forget this simple truth. it’s almost like they sell at the customer’s expense, not for their benefit. This book will help change all that. It’s beautifully written, easily digested and will make salespeople more successful (and popular!)”
Andy Bounds, Britain’s Sales Trainer of the Year and author of international best-seller The Jelly Effect
‘If you’ve ever thought you could never sell read this book as it will show you how. If you think you’re a great salesperson, read this book as it will help you to become even more successful’.”
Paul McGee author of ‘S.U.M.O’ , (Shut Up, Move On) and ‘Self Confidence’.
“I would urge all companies and their employees, and not just those with a sales or business development functional label, to absorb the wisdom in this book. In doing so they will inevitably make their lives, as suppliers, more fulfilling with eventual outcomes hugely to the advantage of all parties. In summary a book for, and of our time. Totally relevant, easy to understand and put into practice”
Trevor Lee, Managing Partner EP International Ltd
“I read your book on my iPad in Portugal and LOVED IT. Really well done. It kept me reading which is always a good sign”!
Robin Kermode. Managing Director, Zone 2 Communications Ltd.
“There are thousands of books on selling. I loved this one because it covered all angles in a simple-easy-to-read manner. I picked up some great ideas that I can use”.
Will Kintish, Managing Director Kintish Ltd
