Principled Selling video interview. Rasheed Ogunlaru, author of ‘Soul Trader – Putting the Heart Back Into Your Business’ interviews David Tovey about Principled Selling in a sunny and breezy Green Park, London.
Best of the 2013 business development predictions December usually sees a plethora of lists and predictions for the following year. This year is no different and I’ve checked out what some of the people I rate are saying. Here are a few predictions for Principled Sellers to take note of and action next year. I took [...]
This month the Institute of Leadership and Management published David’s ‘Bite Size’ ethical selling tips. Eight tips to help you win more business – ethically and with integrity. Out with the old Build trust Be honest Do the right thing Be social media savvy Be human People before customers Inspire through leadership Download the full article here: 04-09_Edge_Nov-Dec_12_new
Technology connects – people build relationships. Jim Connolly has kindly given his permission for me to reproduce a post from his blog. As the debate about automating content marketing and social media gathers momentum I thought it makes a great point about keeping it human. How to build a massively valuable blog, using a more [...]
Just another way to cold call? When it comes to social media, why do bright people sometimes not ‘get it’? I was working with the board of an international semiconductor business recently. As often happens, a couple of the directors turned up early and of course the first thing they did was to fire up their lap [...]