Speaker, coach, consultant and author.
David is the author of Principled Selling and a popular writer and speaker. The Principled approach helps make you the ‘go to expert’ by fusing modern marketing with the right skills and behaviours needed to win more business.
Principled Selling does all this without the need for cold calling or sales ‘techniques’, removing any suggestion of manipulation from the sales process.
David and his colleagues have helped hundreds of blue chip companies and professional service firms around the world to increase top line profitable growth by focusing on Principled Selling and inspirational leadership.