Principled Selling tips

December 18, 2012

Best of the 2013 business development predictions December usually sees a plethora of lists and predictions for the following year. This year is no different and I’ve checked out what some of the people I rate are saying. Here are a few predictions for Principled Sellers to take note of and action next year. I took [...]

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My word is my bond

December 13, 2012

Reflections on trust in business 2012 Human relationships and therefore business relationships depend on trust. Trust that others will keep their word and do what they say they will do. Thinkers such as Jean-Jacques Rousseau have argued that trust is a sort of social contract that helps society work – if I can trust what [...]

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Shut Up, Move On!

December 5, 2012

The good days take care of themselves We all have good days and we all have not so good days – stuff happens. People you thought you could trust let you down; a deal you thought was in the bag doesn’t happen; a sickness bug flies around the office; the papers seem full of bad news (which they [...]

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David Tovey featured on Sales Thinker Radio

December 4, 2012

This week, David was interviewed by Todd Schnick from Sales Thinker Radio about his new book, Principled Selling, How To Win More Business Without Selling Your Soul. You can listen to the show in the player below: You can also subscribe to Sales Thinker Radio on iTunes here.

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Principled Selling Tips

November 22, 2012

Get rid of the old rule book – business development has changed The game has changed for marketing and sales; marketers and salespeople need to change too – because the chances are if you carry on doing what got you where you are today you won’t get to where you want to be in the [...]

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Ethical Selling – Edge Magazine

November 18, 2012

This month the Institute of Leadership and Management  published David’s ‘Bite Size’ ethical selling tips.         Eight tips to help you win more business – ethically and with integrity. Out with the old Build trust Be honest Do the right thing Be social media savvy Be human People before customers Inspire through leadership Download the full article here: 04-09_Edge_Nov-Dec_12_new

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A marketing-supported sales journey – reality or nirvana?

November 12, 2012

Guest post by Bryony Thomas – Author of ‘Watertight Marketing’  Much is made of the divide between sales and marketing. It’s certainly makes for interesting debate, but it does absolutely nothing for your bottom line or your business reputation. So, let’s spell it out. How exactly should these two disciplines work together? You will generate more [...]

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People belong in a community, not on a spreadsheet!

November 7, 2012

Technology connects – people build relationships.  Jim Connolly has kindly given his permission for me to reproduce a post from his blog. As the debate about automating content marketing and social media gathers momentum I thought it makes a great point about keeping it human. How to build a massively valuable blog, using a more [...]

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You are a salesperson – not an actor

November 2, 2012

Being human gets results We are actors – we’re the opposite of people! – Tom Stoppard, Playwright   OK, the worst kept secret is out – you are in sales. Whether you sell full time or as part of your wider role, from the moment you start the phone call, the moment you connect at [...]

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From valuable content to valuable clients

October 27, 2012

If you want dream clients to be beating a path to your door, getting their attention and building trust has to be the focus of your marketing activity. Most marketers now ‘get’ that you have to earn the right to tell your story by investing in and sharing content.  Pretty much all major brands have [...]

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